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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy #2020

The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy By Steve Stoute The Tanning of America How Hip Hop Created a Culture That Rewrote the Rules of the New Economy The business marketing genius at the forefront of today s entertainment marketing revolution helps corporate America get hip to today s new consumer the tan generation by learning from hip hop and you
  • Title: The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy
  • Author: Steve Stoute
  • ISBN: 9781592404810
  • Page: 110
  • Format: Hardcover
  • The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy By Steve Stoute The business marketing genius at the forefront of today s entertainment marketing revolution helps corporate America get hip to today s new consumer the tan generation by learning from hip hop and youth culture He is the conduit between corporate America and rap and the streets he speaks both languages Jay Z It s amazing to see the direct impact that black musicThe business marketing genius at the forefront of today s entertainment marketing revolution helps corporate America get hip to today s new consumer the tan generation by learning from hip hop and youth culture He is the conduit between corporate America and rap and the streets he speaks both languages Jay Z It s amazing to see the direct impact that black music, videos and the internet have had on culture I ve seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting It s time to embrace this phenomenon because it ain t going nowhere Kanye West When Fortune 500 companies need to reenergize or reinvent a lagging brand, they call Steve Stoute In addition to marrying cultural icons with blue chip marketers Beyonc for Tommy Hilfiger s True Star fragrance, and Justin Timberlake for lovin it at McDonald s , Stoute has helped identify and activate a new generation of consumers He traces how the tanning phenomenon raised a generation of black, Hispanic, white, and Asian consumers who have the same mental complexion based on shared experiences and values This consumer is a mindset not a race or age that responds to shared values and experiences, rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce The Tanning of America provides that very translation guide Drawing from his company s case studies, as well as from extensive interviews with leading figures of multiple fields, Stoute presents an insider s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream He shows how he bridges the worlds of pop culture, brand consulting, and marketing in his turnkey campaigns offers keen insight into other successful campaigns including the election of Barack Obama to illustrate the power of the tan generation, and how to connect with it while staying true to your core brand.
    The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy By Steve Stoute Tanning leather The Tanning of America TV Mini Series Feb , The Tanning of America is a thorough examination of hip hop as a cultural movement, whose profound influence in music, film, television, fashion, business, race relations and politics Tanning leather manufacturing Britannica Tanning, chemical treatment of raw animal hide or skin to convert it into leather A tanning agent displaces water from the interstices between the protein fibres and cements these fibres together The three most widely used tanning agents are vegetable tannin, mineral salts such as chromium sulfate, and fish or animal oil See also leather. The Tanning of America How Hip Hop Created a Culture That The Tanning of America provides that very translation guide Drawing from his company s case studies, as well as from extensive interviews with leading figures in multiple fields, Stoute presents an insider s view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. The Risks of Tanning FDA Frequent sunburns or hours spent tanning can result in a permanent darkening of the skin, dark spots, and a leathery texture Symptoms Wrinkles Dark spots Leathery skin Treatment Tanning The Skin Cancer Foundation Tanning is caused by exposure to ultraviolet UV radiation from the sun or tanning beds that causes genetic damage to cells on your outmost layer of skin The skin tries to prevent further injury by producing melanin the pigment that gives our skin its color that results in darkening what we call a tan.
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      Published :2020-02-27T03:36:36+00:00

    About "Steve Stoute"

    1. Steve Stoute

      Steve Stoute Is a well-known author, some of his books are a fascination for readers like in the The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy book, this is one of the most wanted Steve Stoute author readers around the world.

    830 Comments

    1. After Pharrell recommended The Tanning of America How Hip Hop Created a Culture That Rewrote the Rules of the New Economy on Twitter, I instantly knew that this book would be would be authentic, professional, and fascinating Steve Stoute, the founder of Translation Consultation and Brand Imaging, specializes in connecting corporate brands with the community of hip hop, which is refers to as urban However, he advocates about how it is than using the popularity of different artists, where he intr [...]


    2. I have a lot of respect for the Commissioner, but this is one of the most poorly written non fiction books I have ever read Coming from someone who supposedly witnessed so much of hip hop s evolution first hand, it s frustrating to hear how canned and generic his retelling of history is From a marketing perspective, he brings up some broad ideas but never effectively illustrates them with examples In the end, he comes off as a self aggrandizing simpleton who has stumbled into success by having g [...]


    3. About 75 pages into this book I realized that I had been expecting something much different than what I was actually getting from Stoute I had very high hopes for this book and was hoping for reflection upon hip hop s relationship with our culture rather than simply what it has caused us to buy After reworking my expectations for the book I was able to take it for what it was and found it to be a pleasant and interesting read My main issues with the book were that it sometimes seemed like all I [...]


    4. Wasn t sure at first but music marketing expert, Steve Stoute s book on the lessons corporate and even political America can learn from the US evolution to a poly ethnic cultural society is well worth your time Stoute s background in hip hop lends real credibility when he outlines how that music and it s surrounding culture has been instrumental in that evolution, a process he calls tanning Even impressive is Stoute s grasp of marketing and advertising thinking, especially for someone coming f [...]


    5. I d like to thank Steve Stoute for writing what has been plain to me for so long Hip hop has altered the mental landscape of this country, and everywhere else in the world that has been touched by it More importantly, the way African Americans specifically speaking about those of us descendants of African slaves in the USA have influenced our country, by just being ourselves No one wants to be us, but everyone wants to be like us Every art form we ve created has been absorbed into mass culture w [...]


    6. Definitely a business book at times, the author does a great job integrating history personal experiences to show what he calls tanning roughly the breakdown of race as a qualifier, replaced by culture An interesting read, it puts a lot into perspective provides a guideline for ad execs marketers going after the millenials like myself who grew up with hip hop in the air and less awareness of race as a defining boundary marker.


    7. It s rare, I write a review for a book even rarer I put a complete co sign on something This book was a pleasure to read Start to Finish Highly recommend it.




    8. The book drags on a little but really good read for people with an interest in business specifically marketing and also an interest in hip hop


    9. Steve Stoute, founder and CEO Translation Consulting Brand Imaging, is one of the most credible sources to discuss tanning He has a diverse background in the music industry, successful at brand marketing, and is in tune to the new generation of consumers Steve Stoute was also inducted into the Advertising Hall of Achievement His clients include McDonald s, State Farm, Target, Jay Z and Reebok, Lady Gaga and MAC Cosmetics He is also the managing director and CEO of popular hair and body care line [...]


    10. A provoking and insightful look into hip hop culture, it s growth throughout the world and especially it s impact on the way business is conducted As an old school hip hoppa I feel a sense of pride that despite the many setbacks hip hop has delivered on it s promise a universal culture And the author shows this through many examples how it s mantra of stay true to yourself has helped grow and shape many iconic brands and finally how it delivered a Black President He highlights that America being [...]


    11. Give him 2 thumbs up Quite informative, expressed numerous examples on the effect of connecting relative businesses for the benefit of the investors and the public Hip Hop influenced Took what he learned, be it street knowledge, the music industry dj, management, production and put it to use in building a career for himself, reaching new heights in the advertising field, in which he started up his own agency Through networking and continued drive for learning, Stoute s business endeavors not onl [...]


    12. I was excited about this book because of some of the rave reviews It was good, but I think the expectations were set a little high It started out strong, of course beginning with the history of hip hop Then somewhere along the way, things got a bit repetitive There were many good examples and case studies presented, including names you know and maybe some you don t I enjoyed the narration by Kerry Washington, and I wish I would ve counted the number of times Steve wrote aspiration or aspirationa [...]


    13. Everything about this book was golden I loved getting a true insiders look into the way Hip Hop has changed America and the world I am casually interested in the marketing aspect of it I really loved the 1520 Sedgwick to 1600 Pennsylvania Avenue chapter It is my favorite chapter I love the way Stoute writes this story It doesn t feel like a history book but it is It is a historical accurate depiction of how the world ins no longer a black and white place Great read for any fan of Hip Hop, market [...]


    14. A unique approach to the formation of cultural beliefs of Millenials and beyond Being no fan of hip hop myself, I found this book revealing because it doesn t focus on what separates hip hop from other forms of music, but on its elements that are relevant across all ethnicities and social classes, mainly aspiration.The book also features insightful thoughts and stories from industry leaders in music and marketing Anyone who s interested in culture and marketing and the interaction between them w [...]


    15. I picked up this book because of the connection to hip hop than because I care marketing Hip hop was all over and so was marketing I enjoyed his writing style and the interludes he threw out there I learned an awful lot about how executives are viewing the general public or at least, how they should be Those with marketing background or even an appreciation for hip hop popular culture would certainly enjoy this book.


    16. While focused on America, the globalisation of this idea of tanning makes it relevant to anyone who deals with advertising, marketing, etc by being extremely conscious about our evolution, Stoute forces you to take a step back and truly look at your space honestly It reinforced my own thinking while also opening me to perspectives that I hadn t seen or struggled to articulate I would love to share it with the many marketers and brands I interact with.


    17. The content of the book was mostly interesting Some parts annoying as they came of like i invented the internet However the story telling of the deals that he researched, was told about, or was part of are GREAT I do feel like style wise that this read like a really good first draft of a book He should have had better editors so that it read a little smoothly.


    18. Very informative book written by former hip hop exec Steve Stoute.The books focus was mainly on marketing but proofed very informative in showing us the path that hip hop has taken and how it influenced purchasing.I can still recall when hip hop was limited to a few ears and how people asked me what crap im listening to,guess what the whole world is absorbed in it someway or the other


    19. Very great marketing book, its tell a lot about how companies got the way how they are today People should read the background on products before they buy them, especially blacks because that s who marketing people target just like they said in the book cause they know we will buy anything and will not save a dime and have nothing to our name in the end Sad


    20. I was so excited about Stoute and this book, I pre ordered it.Sat down the day it came out and started reading.Now, it sits there taunting me, waiting for me to carve Reading Time out of my day Unfortunately, there was no audiobook available So consumption will be s l o w.


    21. Not what I expected As a fan of Steve Stoute I ve watched most of his interviews online and respected his perspective on things but this book seem very general to me Maybe it s me, read it and tell me what you think.


    22. Countless paragraphs are punctuated with Stoute s attempts to convince you of the prevalence of Tanning The anecdotes throughout the book are invaluable, and the writing style isn t bad, though it strikes me as self serving.



    23. Everything you ever wanted to know about the connection and intersectionality between, retail music, race and hip hop culture.


    24. I m always intrigued about new businesses marketing strategies This book outlined how the hip hop culture changed the way marketing is done An interesting read for me


    25. I wanted to like this book I enjoy everything about the premise I just couldn t get into it The name dropping throughout the book was distracting, and the actual stories were very shallow.



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